SmartMarket · Engagement
Two ways to work with SmartMarket, analysts and executives
SmartMarket meets two teams where they work. Analysts get a platform of granular data, custom models and BI integration. Executives ask a question and get a ranked, presentation-ready answer. Both read from the same scored data, and most teams start by proving it on one city.
Get a demo →The model
One engine, two ways in
SmartMarket is two product surfaces over one scored view of the market. The analyst Platform gives data and GIS teams the raw material and the controls. Executive AI Reports turn a plain question into a ranked, explainable answer. They are not separate products with separate data, they are two entry points to the same scored grid, so a number an executive reads in a report is the same number an analyst can open up and interrogate.
Which one you start with depends on who needs the answer first. Most engagements use both over time, from the same underlying view.
For analysts and data scientists
The Platform
For the GIS analysts and data scientists who build the models, the Platform exposes the granular layer and lets your team work the way it already does.
- 01
Granular data · Raw, granular datasets
The underlying location data at full grain, so your analysts work with the source, not a summary.
- 02
Your models · Custom expansion models
Bring your own logic. The Platform lets analysts build custom expansion models on top of the unified data.
- 03
Your stack · BI integration
It plugs into your stack with BI integration, so the output lands where your team already reports from.
For executives and expansion leads
AI Reports
For the strategy and expansion heads who own the decision, AI Reports remove the wait for an analyst queue. You ask a question in plain language, like which markets to consider for a new format, and get a ranked, presentation-ready answer with the reasons behind each score. You can validate any single address the same way, and the flow runs in minutes per question rather than the months a survey takes.
- 01
Ask · Ask a question in plain language
Pose the expansion question directly, no model-building or analyst handoff required to get started.
- 02
Rank · Get a ranked, explainable answer
A presentation-ready shortlist with a Smart Score per location and the reasons behind it, ready to share.
- 03
Validate · Validate any address in minutes
Check a specific site the same way, with the answer back in minutes rather than months of fieldwork.
Two surfaces, one engine, the same scored truth.
The analyst Platform and executive AI Reports run on one shared scored grid. An answer in a report is the same answer an analyst can open up, so the whole team works from one source of truth, not two disconnected tools.
Where to begin
Start by proving it on one city
Most teams begin with a city-scoped pilot rather than a platform-wide commitment. You pick a market and a real expansion question, and we walk it end to end on your own geography, from the unified data to a ranked, explainable answer, so the value is proven on a decision you actually care about before it scales.
- 01
Scope · Pick one city and one question
Start with a single market and a real expansion decision, not an abstract benchmark.
- 02
Prove · Walk it end to end
See the same question move from unified data to a ranked, explainable shortlist on your own geography.
- 03
Decide · Judge it on a decision that matters
Evaluate SmartMarket on a market you already care about before deciding how to expand the engagement.
Commercials
How we share pricing
SmartMarket pricing depends on which surfaces you use and the scope of the markets you cover, so we share commercials on a scoped call rather than publishing a figure. Tell us who needs the answer and which markets matter, and we will shape an engagement, usually starting from a city pilot, around the decision in front of you.
Proof
One engine under both surfaces
Whichever surface you buy, the answer comes off the same engine: the Lepton Data Observatory for demographics, footfall, infrastructure and mobility, Google Places Insights for live place quality refreshed monthly, and your own sales history on top. An executive reading an AI Report and an analyst tuning the model in the platform are looking at the same numbers. As a company, Lepton serves more than fifteen hundred active customers across retail, BFSI, FMCG and quick commerce.
- Retail
- BFSI
- FMCG
- Quick commerce
Start with one city, on a scoped call.
Bring a market and an expansion question. We'll scope a pilot, walk you through both surfaces, and share commercials on the call.
Get a demo →