SmartMarket · Capabilities
From unified data to a ranked, explainable expansion decision
Every new location is a large bet that is still too often decided on gut feel, costly site visits and slow manual surveys. SmartMarket replaces that with verifiable data science: it unifies the data, scores the map at a 150m grain, and hands you a ranked answer you can explain.
Get a demo →The shift
Replace guesswork with verifiable data science
Expansion decisions used to ride on instinct, costly field scouting and surveys that take months to come back. The narrative SmartMarket changes is simple: the same question gets answered from data instead of opinion, with a score you can defend in a board meeting. In India, roughly half of new restaurants close within their first year, market context that shows how expensive a wrong location is, and why the answer deserves better than a hunch.
SmartMarket is location intelligence for expansion. It brings demographics, footfall, affluence, competition, infrastructure and mobility into one place, scores the map at a fine grain, and returns a ranked, explainable shortlist of where to go next, and why.
Two surfaces, one platform
For the analyst and for the executive
No analyst is required to get an executive answer. The platform tier serves the team that wants the model open under the hood; AI Reports serves the leader who needs a defensible shortlist before the next site review.
- 01
The Platform · For GIS analysts and data scientists
Raw, granular datasets, custom expansion models, weightage scoring and BI-tool integration. The full toolset for teams who want to build and tune the model themselves.
- 02
AI Reports · For executives and strategy heads
Ask a question in plain language, for example "QSR in Bengaluru", and get presentation-ready, ranked answers. Validate any address in minutes, each returned with a Smart Score and the reasons behind it.
The modules
Five questions, one expansion engine
SmartMarket is a full module suite. Each module answers a distinct expansion question, and they share the same data, the same grid and the same Smart Score, so the answers stay consistent across the team.
- 01
Site selection · Find the best place to open next
Score and rank candidate locations across a city, ranked and explained, so the shortlist is defensible.
See site selection - 02
White space · Enter underserved markets first
Surface the grids where demand outstrips current supply, so you move into white space before competitors do.
See white space - 03
Revenue prediction · Forecast what a site will earn
Machine learning on your sales history plus location attributes, returning revenue ranges with confidence intervals per candidate site.
See revenue prediction - 04
Competitor analysis · Read where competition is strong or weak
A defend, grow or avoid view of the map, built on live POI quality, so you know which zones are worth contesting.
See competitor analysis - 05
CXO dashboard · One view for the leadership team
The portfolio and pipeline of expansion decisions in a single executive dashboard, kept in step with the analyst platform.
The method
A city, broken into a scored grid
SmartMarket divides a city into a 150m by 150m micro-grid. Each cell is enriched with footfall, affluence, income, competitors and adjacency, then scored with a weightage-based composite that you control. The result is a ranked shortlist on a map dashboard, reachable in a single-click workflow.
Because the weighting is yours, the score is not a black box: every grid carries the reasons behind its number. Cannibalization checks model drive-time catchment overlap across your existing network before a new site is ever recommended, so growth does not come at the cost of stores you already run.
A hundred datasets, resolved into one explainable score.
Demographics, footfall, affluence, competition, infrastructure and mobility fan above a single grid cell, then collapse into one number you set the weights for. The Smart Score is not a guess. It is the math, made legible.
The data behind it
The Lepton Data Observatory, plus your own
Every score draws on the Lepton Data Observatory: 30M+ points of interest across 300+ categories, demographics and affluence, footfall at 150m grids, the InfraNow feed of upcoming infrastructure projects, road traffic, transit, 3D buildings and house-level geocodes. On top of that sit your own inputs, your sales history, channel performance and store formats, so the model is tuned to how your business actually performs.
Google Places Insights is integrated for live POI quality, ratings, review counts and sentiment, so competitor benchmarking reflects how locations are perceived today, not a stale snapshot.
Proof
Built for scale, and already applied across industries
The engine under SmartMarket is not new. Lepton's location intelligence is already used across travel and real estate, telecom, mobility, BFSI, food delivery and retail, on the same unified data, the same 150m grid and the same scoring method. What changes between industries is the weighting and the question, not the machinery underneath.
- Retail
- Real estate
- BFSI
- Telecom
See your expansion question scored on the map.
Bring a market and a question. We'll walk you through SmartMarket on your own geography, from raw data to a ranked, explainable shortlist.
Get a demo →