/ 100
| Component | Weight | Sub-score | Points |
|---|---|---|---|
| Composite |
You Have the Best Product. Does It Have the Best Location?
The best product still fails in the wrong place. SmartMarket scores every micro-market in India, so you expand where it will actually pay off.
Where should I open a coffee shop in Pune? Ask Assistant
1,500+ customers across retail, banking & finance, mobility and infrastructure trust SmartMarket
Demand and Competition Are Two Different Signals
Samsung needed a street where people actually walked in to buy a phone, not a street where other phone brands happened to be standing too.
Three Other Phone Brands Were Already Here.
That looked like proof enough.
Three phone brands, same street
The Actual Buyers Were Somewhere Else.
A crowded street proves other teams made a bet, not that they won it.
DLF City Phase 4, Sector 27 in Gurugram. Footfall 304% above the city average, income 281% above it. Read before the lease, not after.
So Samsung Scored It With SmartMarket.
Foot traffic is proof of demand. A crowded street is proof other teams made the same bet.
28%better store performance
12%more revenue in year one
The result once SmartMarket scored the market.
See what teams in your industry are already doing with SmartMarket
Retail
See why some store sites were doomed before the lease was even signed Banking & Finance
See why some branches never stood a chance from day one Mobility
See why some charging stations sit empty while others don't Infrastructure
See where the next distribution gap is already forming Three Reasons Teams Switch From Guesswork to SmartMarket
A scored shortlist you can put in front of the board, not another spreadsheet guess.
Defend Every Decision
Every location gets a score, and every score opens into the numbers behind it. Walk in with the reasoning already attached.
Data Nobody Can Copy
30 million places at house-level accuracy, footfall on a 150m grid. We built it over 30 years and own it, not license it.
Answer in Minutes, Not Weeks
Ask where to open next and get a ranked shortlist the same day a lease appears, not a quarter after the opportunity has gone.
A Score Is Only as Good as Its Data
One India dataset, built and maintained in-house rather than licensed in pieces.
30M+places across 300 categories
150mfootfall resolution grid
500cities profiled for affluence
30 yrsowned, not licensed
Premier Partner Trusted with site decisions by regulated teams too: ICICI Bank, Tata AIG, Max Life and Acko vetted our data handling before they signed on.
From Natural Language Query to Scored Shortlist
No GIS team, no query language, just plain questions and a score that shows its working.
2 Step Two
It Analyses Your Data
It reads the data, scores every micro-market against your criteria, and explains why each one ranks the way it does.
3 Step Three
Read the Ranked Shortlist
Get ranked sites with the area's demand, competition and on-ground detail behind every pick.
The real Places Insights panel. This is what feeds the live signals beside it.
Live Signals, Not Last Year's Data
As a Google Maps Platform Premier Partner, SmartMarket reads live place signals straight into every score.
Places InsightsLive Ratings
Review Volume
Customer Sentiment
Place Quality and Status
Scores that update when the market does
Places Insights, Plus the Layer That Makes It a Decision
SmartMarket runs on the same Google Places Insights signals you already know, then adds the scoring and shortlist on top.
What a Location Decision Needs Places Insights Alone + SmartMarket
Scored Shortlist
Ranked locations with a clear recommendation, not raw data to interpret
India Data Depth
30M+ places, 150m footfall grid, 500 cities, 30 years, all built in-house, not licensed
Plain-Language Access
Anyone on the team asks a question and gets a scored answer, no GIS team required
Scoring Model
Custom weights per business type, built in, so you don't need to hire a data team to create one
Network & Cannibalisation
Models the area around each site, with guardrails so new stores capture fresh demand, not your own
Time to Answer
Minutes to a scored shortlist, instead of weeks of engineering and analyst interpretation
Google Signals
Live place signals from Google Maps Platform, direct from a Premier Partner
Teams That Stopped Guessing
What changed once the score replaced the hunch.
Samsung
0%
Better Store Performance
Every new experience centre site is now scored for demand and competitor density before the lease is signed, and revenue is up 12% in year one.
Cashify
0%
Fewer Failed Franchises
A viability score now catches location risk before the franchise agreement does.
IKEA
0%
More Footfall and Conversion
Every new store carries a heavy upfront investment, so the site has to be right the first time. Affordability and access are scored before the lease, not after.
SmartMarket has helped us to transition from multiple systems to a single software platform to assess location performance across our dealership network in India, allowing us to be more data-driven. This, in turn, had a very positive impact on our sales numbers.
Go Deeper on SmartMarket
Six pages covering what it does, the decisions it answers, the data behind every score and how teams run it.
Capabilities From unified data to a ranked, explainable expansion decision Use cases The expansion decisions SmartMarket answers How it works How a city becomes a ranked expansion decision Data & integrations The data behind every score, and how it plugs into your stack Engagement Two ways to work with SmartMarket, analysts and executives FAQ Your expansion questions answered
Methodology & Core Platform Capabilities
The base layer is 30 years of India data we built and maintain ourselves. On top of that, live signals from Google Maps Platform (ratings, review volume and place status) feed into the score continuously, not once a year.
No. You type a question the way you would think it, not the way a database expects it. There is no query language, no manual map layering, and no GIS background required.
You set the weights. A premium electronics brand and a value pharmacy chain are not looking for the same street, and the model should know that. Affluence, footfall, competition and how wide an area to draw from are all yours to weight.
Bring Us a Market. We Will Score It
Tell us your category and one city you are considering. We will run it through SmartMarket and walk you through the ranked shortlist in 15 minutes.