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SmartMarket

Facilitates data-driven decision making for Business Expansion, Performance Analysis & Revenue Optimization.
Lepton Software > Smartmarket
mondelez
unilever
yum
croma
lenovo

SmartMarket Key Features

Helps with business expansion by providing data required to identify potential locations.

Combinies demographic, business, lifestyle, spending, and census data with map-based analytics.

Leverage the demographic break-up.

Analyze footfall at any place to make business decisions.

Find out the spending capability of people in the designated area.

Analyze marketplaces to see where to expand or reduce.

SmartMarket DataSets

Demographics
  • Population, Household Count, Working Population, Gender Split.
  • Data projected for current year.
  • Village level for rural and defined blocks for urban.
  • Administrative Boundaries with demographic data.
Points of Interests (POIs)
  • Millions of POIs including Shopping Malls, Restaurants, Educational Services etc.
  • Categories can be tailor-made according to business.
  • Data collected and reinforced through periodic ground survey.
Lifestyle
  • Identify mobile handsets people are using.
  • Find international roamers.
  • Track mobile data people are consuming.