Use case · Coverage and competition
See your coverage and your competitor's, on one map
Coverage analytics and competition analysis on the same geography. neo360 puts your own network coverage next to competitor presence, splits it band by band, and scores network potential by quality, so you can see where a coverage gap and a real opportunity line up.
Get a demo →The question
Where am I covered, and where are they?
Coverage is rarely the whole story on its own. The question that drives a build or a defend decision is comparative: where does my network reach, where does a competitor reach, and where does neither of us serve a market that is worth serving?
When coverage data sits in one system and competitive intelligence sits in another, that comparison never happens cleanly. Teams export the same coverage into different spreadsheets, and the overlap that actually matters, the gap where opportunity and weak coverage meet, stays invisible.
What you see on one map
Coverage and competition, side by side
Your existing network coverage
Your coverage rendered on the geography you operate, from site and sector data through to grid-level detail.
Competitor presence on the same map
Competition analysis overlays competitor presence on the identical geography, so the comparison is read off one view rather than reconciled by hand.
Coverage split by frequency band
Band-wise coverage analytics break the picture down per band, so strength and weakness are visible where they actually occur.
Site and sector coverage
Site management, sector management and site-coverage analytics tie the map back to the assets that produce it.
Own coverage quality class by grid cell
| Class | RSRP | Cells | Share |
|---|---|---|---|
| Good | ≥ −95 dBm | 412 | 41.2% |
| Moderate | −105 to −95 | 331 | 33.1% |
| Poor | −115 to −105 | 115 | 11.5% |
| No coverage | < −115 | 142 | 14.2% |
| all cells | 1,000 | 100% |
Competitor presence same grid, same classes
| Class | Samples | Cells | Share |
|---|---|---|---|
| Good | 61,480 | 388 | 38.8% |
| Moderate | 44,910 | 344 | 34.4% |
| Poor | 12,730 | 121 | 12.1% |
| No coverage | 0 | 147 | 14.7% |
| all cells | 119,120 | 1,000 | 100% |
Own against competitor served = good or moderate
| Cells where | Cells | Share | Reading |
|---|---|---|---|
| both networks serve | 566 | 56.6% | contested, defend on quality |
| only we serve | 177 | 17.7% | held, price and retain |
| only they serve | 166 | 16.6% | lost, needs a build case |
| neither serves | 91 | 9.1% | open market, rank by demand |
| all cells | 1,000 | 100% |
Band-wise coverage cells served per band, own network
| Band | Cells served | Share of grid | Sectors |
|---|---|---|---|
| n700 | 690 | 69.0% | 39 |
| 1800 MHz | 604 | 60.4% | 42 |
| 2100 MHz | 512 | 51.2% | 30 |
| 2300 MHz | 388 | 38.8% | 21 |
| n3500 | 171 | 17.1% | 9 |
| any band | 743 | 74.3% | 141 |
Why it lives in neo360
Telecom geo-analytics, not generic BI
neo360 is built for telecom rather than assembled from a general analytics tool. Site, sector and coverage analytics, LAC-RAC-TAC area analysis, band-wise coverage and network-potential analysis are built in, on a map-centric platform that fuses geo and business data on a single view.
Because coverage, competition and the underlying network inventory share one platform, the comparison is not a quarterly export. It is the working surface, with the same coverage your planning teams trust feeding the competitive view your strategy teams read.
From a coverage gap to a network-potential score
A gap on the map is a starting point, not a decision. neo360 scores network potential by quality, classifying areas as good, moderate or poor, so a gap can be weighed before anyone commits a build.
That turns the overlap of weak coverage and competitor presence into something rankable: which gaps sit on routes, highways or railway corridors that carry demand, and which are gaps in name only.
Your coverage and theirs, resolved on one map.
Own coverage and competitor presence read off the same geography, with the gap that neither serves outlined for you. The comparison your strategy teams need stops being a manual reconciliation and becomes a view.
How it comes together
One platform, many sources
The coverage and competition view is fed by the same fused data layer the rest of neo360 runs on. Network coverage sits alongside OSS, call records, inventory, CRM, voice of customer and crowd-sourced data, so the map you benchmark on is the map your operations already trust.
What seeing both at once changes
- 01
Benchmark on shared geography
Own coverage and competitor presence on one view, instead of two systems and a manual reconciliation between them.
- 02
Read gaps by band, not by guess
Band-wise coverage shows where a weakness actually is, so the gap you act on is the real one.
- 03
Rank where to build next
Network-potential scoring by quality turns a list of gaps into a ranked view of where coverage and opportunity overlap.
Proof
Running in a live telco deployment
neo360 is an active product, deployed live with Vodafone. The coverage and competition analytics described here are part of the same telecom geo-analytics platform now in operational use.
- Site coverage
- Band-wise
- Competition
- LAC-RAC-TAC
- Grid-level
- Net potential
See coverage and competition on your own network.
Bring your coverage and a market to benchmark. We'll walk through coverage and competition analysis on neo360.
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