SmartMarket, a product of Lepton Software, is a Map-centric location/business intelligence platform to facilitate scientifically informed decision making for Business Expansion, Performance Analysis & Operations Optimization with Data, Analysis & Visualisation.

It helps you identify area-wise potential through data points and sharpened analytics, build models to predict sales in predefined areas, enable you to review current business with potential using data points related to Lifestyle, POIs, Demography, Income Segmentation along with third-party data and client data. Use the included market data and add in-house data along with more than 130 parameters to choose from. Analyze the data to find the right locations with target consumers in the vicinity. Do comparative area analysis to rank locations, geocode your addresses, use Artificial Intelligence to predict trends, discover clusters, optimize your presence, and much more. Visualize your business data in new ways.

Location Analytics: The Next Big Step in Business Analysis 

SmartMarket broad level use cases are around planning & optimization of the store, Marketing Campaign, Sales Forecasting, Risk Assessment, Product Mix, Supply Chain Network Design, Gap Analysis, Territory Management, and more. The data visualization tool helps to rank the locations and compare them with each other against business defined parameters and also help understand the catchment areas specific to the business potential. Also, it has an exciting feature to create multiple sessions across different users for later analysis and comparing results with existing business locations to understand more about location intelligence & location insights.

Lepton Software is a Premier Google Maps partner in India, Middle East, and Singapore, which has supported 500+ companies in their growth journey since its inception. Lepton is a leader in Location Analytics, Map Data, and Geospatial consulting practice across multiple business verticals such as Telecom, FMCG, Logistics & Transportation, Govt, Retail, IT and Automotive, etc. Lepton has developed Google Map for Business-centric Geospatial Engine to help telecom companies manage Network Inventory, improve feasibility results, optimize field force operations resulting in automation of processes, better control over mundane tasks, and reduced overhead costs. Lepton has helped organizations in their business network expansion, sales force tracking, optimization of their beat plans, Location Analytics, and customer retention activities with its sophisticated Google Map based solutions.