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SpanishFMCG
Leading Beverage Manufacturer
Objective
They were planning to launch a new product in the premium category. They wanted to identify the business potential of that product in the defined blocks of Ahmedabad.
Solution
We computed lifestyle, demographics, and POI data for the defined blocks.
All the blocks were segmented using the weightages defined in consultation with the client.
Basis that segmentation and consumption’s assumption we were able to calculate business potential at the time of launch.
Result
This allowed them to work-out an appropriate distribution and launch strategy at the outlet level.
Leading FMCG
Objective
Critically analyze & strengthen its distribution network in Gurugram.
Solution
Geo-coded their retailer network and computed demographic & POI data for defined blocks.
Analyzed if they are meeting the standards like Retailers per Lakh (RPL), etc.
This information was communicated to the client.
Result
This allowed them to strengthen their distribution network.
Leading Electronics Retail
Objective
Expand their presence in Tier 2 cities. They identified specific locations in each city and asked us for a report for each location.
Solution
Their locations were mapped and a drive-time polygon of 30 minutes & 60 minutes was calculated for each location.
Pincodes intersecting with the polygons were identified & demographic data was computed in the intersected area.
This report was communicated to the client.
Result
They are actively using it in the planning of a new store opening.
Key Insight
They found 3 new locations in Tier-2 cities to open new stores in
Leading Consumer Goods Corporation
Goal
Optimize field marketing activities to avoid overlaps between different teams.
Solution
Deployed field force management and tracking solution to optimize field operations with intelligent beat plan and geofencing features.
Impact
Decrease overlaps and increases in field survey touchpoint thus leading to reduced “Go to Market” time frame.
Leading QSR Chain
About
Leading Indian company based in Noida, Uttar Pradesh which holding the master franchisee for Pizza giant in India, Nepal, Sri Lanka, and Bangladesh. The company also has the franchise for leading Donuts restaurant chain in India.
Challenge
The company wanted their customers to have a delightful experience by creating a visibility of order status along with adhering to their policy of 30 minutes or free. They also wanted the customer to see if their location is under the delivery zone from their nearest outlet.
Solution
Lepton worked with the company and provided a solution to overcome this challenge using Google Maps Platform.
Impact
Empowered by the solution, the company was able to reduce order cancellation, take a better call on the radius of the outlet, increase revenue and provide better customer experience.
Lepton’s relation with Client
Lepton has been engaged with company for over 5 years to offer a solution that would lead to better customer experience.
Customer Experience
We share regular updates about their usage and assist them with new development required. As a practice, we share health reports, help them optimize their usage and make the best use of their Maps API.
Additional Impact
Starting back in 1973, the pizza franchise owned by the company had guaranteed that customers would receive their pizzas within 30 minutes of placing an order or they would receive the pizzas free. The pizza brand continues to live the legacy in India as well but faced a major challenge to achieve this due to unstructured infrastructure in India and automobile traffic patterns stymieing the delivery operations. This solution has helped them continue the legacy without costing any losses.
