Revamping Business Intelligence with SmartMarket: Powering Strategic Decision-Making with Location-Based Insights

Each decade brings whirlwind changes to how businesses plan their expansion. In the current day and age, where tech involvement drives our core methodologies of existence, it is only natural that a foreseeable action plan for the future is based on an algorithm that processes a customer’s history. It is these research-based insights that help businesses scale past their usual dead-end of archaic methods. The same ideology has also sprung into motion for organizations with intelligent geospatial solutions. Be it choosing the best location that potentially can be a game changer for the brand, to ensuring other factions of an enterprise, like logistics and resource availability, can seamlessly be integrated with the company’s existing plans – smart utilization of geospatial data can prove beneficial for business success, its operation, and its brand presence amongst a competitive marketplace. 

It’s these principles that are embedded in the functioning of SmartMarket, an intelligent tool that unlocks a host of datasets, giving constructive insights into consumers, competition, consumption patterns, online/offline behavior, and much more. Lepton Software’s SmartMarket will help companies redefine how they perceive the virtues of a possible location by keeping track of essential metrics like footfall, affluence, and competition. In this write-up, we’ll be covering how the usage of geospatial insights via SmartMarket can help a company boast its credentials in a fiercely competitive world out there. 

What is SmartMarket by Lepton Software?

As a comprehensive location intelligence platform from the telecom solutions provider Lepton Software, SmartMarket simplifies the evolution of a business with nuances of geospatial data that accounts for real-time info, competition, and demography information through a unified and visually intelligible dashboard. The complex datasets are presented in a manner that makes strategic decision-making plausible with the added dimension of the GIS layer. Making it easy for the leadership to think of their product offerings, retail chains, services, and more based on the area’s footfall, population, affluence, household count, online behavior, and usual consumption pattern. SmartMarket further takes a deep dive into the subset of such influential parameters (for ex: the point of interest, daily transit data, etc.) with GIS layers that showcase the entire transport network (road, railway, metro) in 3D view. 

Not to mention, one of the key USP of SmartMarket is its ability to seamlessly integrate with an organization’s existing infrastructure, making it readily accessible right off the initiation point. 

Key Features of SmartMarket

The data pool of SmartMarket is a collection of varied layers of advanced analytical technologies and geospatial expertise. For instance, Lepton Software’s Location Intelligence prowess combines integrated maps, satellite imagery, and geospatial information. Heat maps further enrich this to showcase the cluster of overcrowded and low-traction markets alike. Geographic relationship in traffic patterns and proximity to competition helps choose a proper site for expansion. Similarly, demographic insights from understanding affluence, income, average age, and social behavior trends assist in market segmentation. Add to it the ease of use of SmartMarket as a platform with its customizable dashboards, filter options, and visualization of important KPIs like sales forecasts for designated areas keeps the stakeholders in good stead. Also, being a cloud-agnostic platform, SmartMarket makes it easy to collaborate with seamless integration of the company’s operative data, ensuring that its APIs work smoothly with an organization’s CRM, ERP, etc. 

SmartMarket and Various Sectors

Each sector has been revamping the way their operations are being carried out. While the additional parameters of an area remain the same for all sectors (age, median income, density, etc.) – the way this information is processed for specific objectives entailed to an industry is different.

Retail and E-commerce

For retail and e-commerce, site selection holds the key to their fortunes. Identifying store or warehouse locations based on demography and potential footfall makes it easy for them to plan their delivery routes. All this contributes further to cost optimization on logistics and with more tuned marketing efforts in the form of tailored campaigns and promotions. 

BFSI (Banking, Financial Services, and Insurance)

The banking sector relies heavily on its targeted audience in an area to expand its products and services. From the placement of an ATM in a location that has a high tendency of usage, to acquiring new customers seeking financial services like loans, credit cards, or insurance, SmartMarket helps filter out risk to help the lenders with the best prior assessment. 

Telecom

For a country like India where telecom expansion has been largely driven in Tier 2 and Tier 3 cities, especially in the last decade, it becomes all the more important for companies to have a vetted network expansion plan. From new tower installations to complement the connectivity demand to retaining customers with tailor-made plans for revenue maximization, all these goals stand to be duly achieved through SmartMarket. 

FMCG (Fast-Moving Consumer Goods)

As first-hand preparation goes before launching a product, geospatial intelligence tools like Lepton Software’s SmartMarket help in figuring out a market launch strategy. This is worked out by studying the income parameter ensuring that the price point of a new product falls within the buying power of the target market. The platform further assists in helping optimize inventory keeping in mind the forecast and logistics efficacy for faster and more efficient distribution. 

Why Choose SmartMarket by Lepton Software for Location Intelligence?

Businesses across sectors need to seize opportunities that help them scale ahead of their competitors. Lepton Software’s SmartMarket does exactly that with its advanced geospatial analytics, customizable dashboards, and integration capabilities. From understanding the nuances of each sector and its stakeholders, SmartMarket’s vast datasets stand as a key to unlocking the use cases for Retail, E-commerce, BFSI, Telecom, and more. From site selection to analyzing customers’ behavior to making the most of the relevant market trends – your business finds itself well-positioned to scale sustainably to new areas, catering to new demography. To find out more about SmartMarket capabilities and how it infuses your operations with a better understanding of the market and the competitive landscape, connect with us now.