About Customer: A leading Telecom company with a pan-India integrated GSM operator offering 2G, 4G, 4G+, VoLTE, and VoWiFi services.
Business Challenge: The Telecom was dealing with a slew of data points ranging from Network Inventory, Operations Support System (OSS), Business Support System (BSS), Call Data Records (CDRs), Business KPIs, Network KPIs, Customer Data (CRM), Churn Data, Crowdsourced Data to Customer Behavioural Data. The Telco operator was grappling with siloed data resulting in a lack of a unified view of the data for meaningful analysis and decision making. The operator needed a platform that could cater to the data analysis of both the Network Performance and the business team’s requirements.
With the neo360 suite in place, the Telecom company can now correlate various data points from sources such as complaints, RF Cell data, churn data, Net Promoter Score, Facebook. Armed with powerful data, the customer can establish meaningful connections amongst primary, secondary, and tertiary data and make business decisions that can improve customer experience, analyze potential new offerings, reduce customer churn rate, and reduce truck rolls through proactive customer care.
Increased operational efficiency:
Root cause Analysis of performance degradation: