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How Location Analytics and Google Maps for Business help in business analysis

Posted by: lepton
Category: Location Analytics


Good strategy is the foundation for a successful business. And a good strategy is always backed with ample data and its thorough analysis. Earlier, this part of research and its analysis was a very tough task, since all the data was available offline in real world.

Now, with advent of digital age-where everyone is connected 24×7 to the internet, gathering of data has become easier. What has become an even bigger challenge than before is the crunching and analysis of such abundance of data.


In such a scenario, location analytics-a relatively new and upcoming branch of analysis, has gained a lot of relevance in a very small time. Being an important aspect before considering business expansion, Location plays a key role in determining the best place to launch your brand.
Location plays a key role in determining the success or failure of a business, especially in unexplored territories. When combined with a powerful maps provider like, Google Maps for Business, Location analytics can be made to understand crucial demographic data of a particular area and search for areas with required sections of population. This helps businesses in devising fool-proof strategies for expansion. Analysis based on location can help companies understand population based on their average age, income, literacy rate etc. to make it easier to plan their next move.
Location analytics coupled with Google Maps for Business can be used in applications which were earlier only a matter of speculation and desire for analysts. This has opened new avenues in the field of research and has caused immense business insights across array of industries.

Lepton Software is a leading provider of location-based solutions. With over 20 years of experience in the industry, you can rely on them for all your location-based requirements. Know more about their products by writing at: marketing@leptonsoftware.com

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Author: lepton

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